Experience and Background
I've spent close to two decades leading teams that bring brands to life across every channel and audience, blending creative content, community engagement and strategic communications.
My focus is financial services and wealth management. I'm currently at Rathbones, one of the UK's most established wealth managers with over £100bn in assets under management and nearly three centuries of heritage, where I lead on colleague communications and brand advocacy.
Before Rathbones, I led brand engagement at Evelyn Partners, where I built a multi-disciplinary team from scratch to drive internal and external communications across social media, content and campaigns – including a major rebrand. And before that, I ran content and community at Monese, a fast-growing fintech, where I set up a pan-European creative unit that engaged audiences across 31 countries.
I started my career in agencies – at McCann and then at The Tom Sawyer Effect, a boutique creative consultancy – working with brands like Coca-Cola, BMW, PlayStation, Marks & Spencer, BBC and Cancer Research UK, among many others.
I also advise founders and leadership teams on how to build the communications and engagement programmes that will actually work for their business – whether that's shaping a brand narrative, launching new functions from the ground up, or figuring out how to build meaningful communities.
I'm always happy to talk – do get in touch.