Evelyn Partners
Driving brand engagement internally and externally
Evelyn Partners is a wealth management and professional services powerhouse, forged through the merger of Tilney and Smith & Williamson (both of which trace their roots back to almost two centuries ago). It was rebranded from Tilney Smith & Williamson in June 2022 — a massive undertaking that took us over a year to plan and execute.
With offices in 28 towns and cities, Evelyn Partners is the UK’s leading integrated wealth management and professional services group, supporting over 172,000 clients and managing over £50bn in assets.
The company also operates Bestinvest, an award-winning online investment platform — also rebranded in 2022 — that offers free coaching and smart planning tools to help people manage their money.
My role
I set up a new multi-disciplinary unit designed to drive brand engagement with our internal and external communities.
As part of this, we've built the company’s first integrated social media team, we expanded the group’s internal communications service model, and we're supporting on a wealth of foundational brand-building projects.