About


I'm a brand marketer, leading teams that build creative experiences and grow communities. I'm also a communications strategist, orchestrating internal and external engagement to drive change.

I started working full-time in communications in 2006. I've worked with companies of all shapes and sizes, from early startups to mature multi-matrix organisations, locally and globally.

For the past six years, I've been working in financial services and fintech. I'm currently at Evelyn Partners — the UK’s leading integrated wealth management and professional services group — where I’m running a team designed to drive brand engagement with our internal and external communities.

Before that, I worked at Monese, setting up and leading a Content & Community unit that created and nurtured positive brand experiences through the brand’s owned channels (particularly social media).

And before that, I spent a long time in agencies — first at McCann and then at The Tom Sawyer Effect, a boutique creative consultancy where I worked with some of the world’s most well-known brands.

I also occasionally advise startups and scaleups — particularly those with Romanian founders — on how to generate real growth by engaging their audiences in the right way and building brand comms programmes that work best for them.

Apart from that, I’m constantly involved in all sorts of creative projects, which I'm currently working on listing here:

©2024 Mihnea Miculescu

©2024 Mihnea Miculescu